CAMPAIGNS AND PARTNERSHIPS
I don’t just build campaigns, I build connections!
From The Coca Cola Company brands, and Adidas to Sephora, NFL to LVMH, and more, I’ve brought big ideas to life across stand alone creative, branded content, CTV and OTT, programmatic, and partnerships with influencers, IPs, and talent on both national and international scales. My work cuts across various verticals, always with the same goal: making brands feel fresh, relevant, and impossible to ignore.
TCCC x Star Wars: Holocreator
Pitched a stand alone ad that creatively integrated Coca-Cola into the Star Wars universe with an interactive Holocreator experience. Fans could “Sip. Scan. And create their own hologram,” merging brand storytelling with cutting edge tech. The activation drove 11K+ hologram creations within the first week and amplified engagement across digital.
Sprite: Hace Calor
Conceptualized and led the creative direction for the Hace Calor summer campaign, weaving music and culture into storytelling that spoke directly to Hispanic audiences. The campaign delivered 20M+ views and strong social engagement, reinforcing Sprite as the drink of summer.
Sprite: OYT (Jalen Hurts)
Leveraged Jalen Hurts’ “say less, do more” moment to bring him into Sprite’s Obey Your Thirst legacy, marking the brand’s first ever NFL player sponsorship. By aligning Sprite with Hurts’ authenticity and rising success, the campaign landed as both timely and culturally relevant, driving a 10% lift in brand relevance with Gen Z.
Vitaminwater: From New York
Led the brand integration strategy with TCCC, making sure the “Born in New York” campaign connected authentically with Hispanic and multicultural audiences. I shaped how the story came to life through Canela’s branded content and OTT platforms, ensuring cultural relevance and impact. The campaign delivered millions of impressions and strengthened brand affinity in key markets.
Sephora: We Belong to Something Beautiful
Crafted the concept, storyline, and strategy for Sephora’s “We Belong to Something Beautiful” global campaign. Collaborated across Sephora’s creative team, our internal team, and an external talent agency to bring the vision to life authentically as a stand-alone ad rooted in community, inclusivity, and self-expression. The campaign highlighted belonging as the ultimate form of beauty, reinforcing Sephora’s brand purpose across national and international markets.
Con Sazón x Goldpeak: Golden Moments Branded Content
I created and pitched the concept for Con Sazón Golden Moments, a branded content series with Gold Peak. I oversaw production and collaborated across creative, sales, production, and talent teams, while serving as the liaison with Gold Peak to bring the show to life. Partnering with talent like Ingrid Contreras, Chef Poncho Cadena, and Litzy, we delivered a culturally resonant series that exceeded campaign goals with a 30% over-delivery. Worth noting: the Con Sazón franchise previously earned us a Bronze Webby Award in the Food & Beverage: Branded Content Campaign category for its SPAM branded content.
