ABOUT
YOLERNY

Hi! I'm Yolerny, a Creative Marketing professional with 8+ years of experience building campaigns that make an impact across both multicultural and general market audiences. My work spans creative strategy, branded content, partnerships, media planning, and execution across industries like entertainment, music, sports, travel, fashion, beauty, tech, QSR, and CPG.

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I’ve led campaigns for brands including Adidas, Coca-Cola, Sprite, Vitaminwater, Hyundai, Sephora, RCA Records, McDonald’s, The Recording Academy, SXSW, Martell, Jack Daniels, Adidas, LVMH, Google, Airbnb, Warner Music Group, and Universal Music Group. Whether it’s award-winning branded content, a viral digital activation, or a partnership that opens new doors, I focus on creating work that moves both people and business.

 

My career path blends agency, publisher, startup, and freelance experience:

• At IMGN Media, I built an in-house content studio that cut costs by 30% while growing engagement by 45%.

• At Havas Media, I managed multimillion dollar campaigns for global brands across digital, social, and experiential.

• At Rolling Stone, I executed cross platform partnerships with top entertainment and music clients.

• At Canela Media, a fast-growing startup, I managed enterprise accounts, sponsorships, social calendar and posts, productions, and branded content, helping global brands connect with Gen Z and multicultural audiences, with a primary focus on U.S. Hispanic markets.

• Alongside these roles, I’ve taken on freelance work, supporting Havas as a Freelance Associate Art Director on Adidas projects, serving as a Freelance Associate Creative Lead for Martell Cognac x Billboard, and working on a Nike Back To School Kids campaign as a Freelance Production Assistant, where I gained valuable on-set experience that continues to inform my creative direction today.
   

Fluent in English, Spanish, and French, I bring a global mindset and a collaborative approach. At my core, I’m a creative storyteller and strategist who thrives on taking bold ideas from concept to launch, and creating work that not only leaves a mark, but makes the audience curious to see what's next.